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Wear Your Heart on Your Sleeve!

Purchase a Heart for $2.50 for

“Wear Your Heart on Your Sleeve Weekend”

February 28 through March 1st!


Our Wear Your Heart on Your Sleeve Weekend is a time when you can create BIG smiles by wearing the KEYS heart on your sleeve in support of kids battling cancer and kids who have been impacted by cancer!

Each sticker is just $2.50 and has room for you to write in the name of a friend or loved one that you want to honor! ( Click here to purchase a heart today!)


Be sure to wear them on your sleeve sometime during the weekend of February 28th through March 1st in honor of the amazing little superheroes we serve and the person you choose to honor or remember. ♥

The KEYS Program is a 501c3 nonprofit organization that provides music therapy, family respite days and sibling support programs to kids impacted by cancer in Central New York and across the US…all at no cost to the families we serve. KEYS was founded in 1993 by Central New York native and retired NASCAR Official, David Bennett and his wife Colleen, in memory of Colleen's father who passed away from cancer. The “Wear Your Heart on Your Sleeve Weekend” was created as a special way to honor the memory of Colleen’s father.



“My Dad was a very caring and loving man,” said Colleen. “He gave the best hugs and had a very kind heart, especially for kids in need. Our friends and family would often say he ‘wore his heart on his sleeve’. Today, our “Wear Your Heart on Your Sleeve Weekend” is held as a special way to honor my Dad, our KEYS kids and all of those, young and old, who have battled cancer.”


Winter can be a very lonely and isolating time for our KEYS kids. Our goal each year is to let our KEYS kids know they aren’t alone and that there are lots of folks out there who are thinking about them.


We would LOVE for you to send us a photo of you (or your group) wearing your hearts on your sleeves! We will post the photos on our website and social media so our KEYS kids far and wide can see the photos and know we all are thinking of them. We can't wait to see how many states we reach and how many smiles everyone can help create! Post your photo to your social media page with the hashtag #keysprogram or #wearyourheart or email us your photo to info@thekeysprogram.org!



Net proceeds enable us to deliver music, hope and smiles to kids impacted by cancer all year long and all at no cost to the families we serve!


Thank you for wearing your heart on your sleeve for our KEYS kids, and all of those impacted by cancer, while helping to bring music, hope and smiles to our KEYS kids! After all… it’s all about the smiles! ♥


With our heartfelt thanks;

Colleen & David Bennett

Founders of the KEYS Program

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